Brand Voice vs. Brand Image - Why the Differences are Important

There's a definitive distinction between your brand voice and your brand image. For many small businesses and nonprofits, these lines can become blurred. However, it is vital to the growth of your brand that you have clarity in each of these areas. Brand image and brand voice are often viewed as one in the same, and this mistake can stunt the growth of your brand.

Shenita GoodeSeptember 23, 2019branding, brand image, brand voice, social media, target audienceComment

3 Social Media Marketing Tips for Small Businesses and Nonprofits

You want your audience to feel connected to your brand. In order to acheive this storytelling is key to building an effective social media strategy. More importantly, people are tired of feeling like they're being sold to.

Social Media Audits - Why Your Nonprofit Needs One

As small businesses and nonprofits are often plagued by budget restraints this important process often goes untouched. Without conducting a social media audit it is difficult to know in which direction you should be taking your brand online. A social media audit is useful in helping to understand which strategies may or may not be working.

Social MediaShenita GoodeFebruary 12, 2019nonprofit, social media, audit, analyze, social media strategy, branding, twitter, instagram, facebook, small businessComment

3 Important Steps to Help Develop Your Brand Voice

Developing a strong brand image through social media involves many aspects. From your brand logo to your tagline there are many things to consider. However, specifically for social media, your brand voice is probably one of the most important facets. Brand voice refers to WHO your brand is online. When you think of your brand voice, think of what personality does your brand have. This personality is your brand voice.

Branding, Social MediaShenita GoodeJanuary 29, 2019brand, branding, brand voice, social media, brand image, nonprofit, small business, competitive analysisComment

3 Social Media Tactics for Nonprofits and Small Businesses

Social Media is a great marketing tool whether you're a Nonprofit or small business. Specifically, for Nonprofits, it is a great place to raise awareness for your cause and continue to create change where it is most important. However, with everchanging algorithms and new platforms popping up almost every day it has become a challenge to keep your causes at the top of your audiences newsfeeds.