As small businesses and nonprofits are often plagued by budget restraints this important process often goes untouched. Without conducting a social media audit it is difficult to know in which direction you should be taking your brand online. A social media audit is useful in helping to understand which strategies may or may not be working.
Read MoreSocial Media is a great marketing tool whether you're a Nonprofit or small business. Specifically, for Nonprofits, it is a great place to raise awareness for your cause and continue to create change where it is most important. However, with everchanging algorithms and new platforms popping up almost every day it has become a challenge to keep your causes at the top of your audiences newsfeeds.
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