My Work
Leed v5 Product launch
Developed creative concepts, copy, taglines, and a comprehensive social media launch strategy and toolkit (including staff/stakeholder posting guidance) for global product launches, achieving significant results: 6.2% engagement rate (+44% overall), 74K impressions (+99% overall), 2K post link clicks (+4,835% overall), and 6K video views (+2,526%). Website impact included 18% growth in page views, 365% increase in users, and a 253% rise in overall views.
USGBC DIGEST
Launched and contributed to a monthly LinkedIn newsletter to drive brand storytelling and audience engagement. Grew subscriber base from 6K to 45K+ within three editions, achieving a 5% engagement rate and generating 500+ post link clicks.
TOP 10States for LEED 2022, 2023, 2024, 2025
Developed and executed the social media strategy for the annual Top 10 LEED PR campaign, highlighting the nationwide growth of green building. The 2024 campaign generated 70K+ impressions, 3K+ engagements, and a 7.5% engagement rate—well above industry benchmarks.
ICONIC BUILDINGS CAMPAIGN
Led a 5-month “Iconic Buildings” campaign spotlighting landmark LEED-certified projects to elevate brand awareness and drive engagement. The campaign delivered 70K+ impressions, a 5% engagement rate, and 3K+ post link clicks.
“Little Miss” sustainability
Created a culturally relevant “Little Miss” Instagram post that aligned a viral trend with USGBC’s mission, driving brand relevance and engagement. The post earned 12K+ impressions, reached over 10K users, and achieved a 7% engagement rate—surpassing average performance benchmarks and expanding audience connection.
Seven Wellness Website Redesign
Redesigned the Seven Wellness website with a strategic focus on SEO, user experience, and brand cohesion. Led the end-to-end design process—including SEO strategy, UX improvements, and all website copywriting—resulting in a more discoverable, intuitive, and aligned digital presence