There's a definitive distinction between your brand voice and your brand image. For many small businesses and nonprofits, these lines can become blurred. However, it is vital to the growth of your brand that you have clarity in each of these areas. Brand image and brand voice are often viewed as one in the same, and this mistake can stunt the growth of your brand.
Read MoreSocial Media is a great marketing tool whether you're a Nonprofit or small business. Specifically, for Nonprofits, it is a great place to raise awareness for your cause and continue to create change where it is most important. However, with everchanging algorithms and new platforms popping up almost every day it has become a challenge to keep your causes at the top of your audiences newsfeeds.
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