You want your audience to feel connected to your brand. In order to acheive this storytelling is key to building an effective social media strategy. More importantly, people are tired of feeling like they're being sold to.
Read MoreAs small businesses and nonprofits are often plagued by budget restraints this important process often goes untouched. Without conducting a social media audit it is difficult to know in which direction you should be taking your brand online. A social media audit is useful in helping to understand which strategies may or may not be working.
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