You want your audience to feel connected to your brand. In order to acheive this storytelling is key to building an effective social media strategy. More importantly, people are tired of feeling like they're being sold to.
Read MoreDeveloping a strong brand image through social media involves many aspects. From your brand logo to your tagline there are many things to consider. However, specifically for social media, your brand voice is probably one of the most important facets. Brand voice refers to WHO your brand is online. When you think of your brand voice, think of what personality does your brand have. This personality is your brand voice.
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